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Our Team

Peter Svenneby

Sales Trainer

Peter's background began in engineering and software development prior to a successful career in marketing, sales engineering, sales and sales management.  He founded Svenneby Corporation in 1998. Peter's primary focus is sales training.

Audrey Prinzbach

Project Manager

Audrey's background began in application engineering prior to enjoying a successful career in sales in the software industry.  Audrey has been working with Svenneby Corporation since 2001.  Audrey's primary focus is project management of key large client engagements.

Bill Mazejko

Assessment Analyst

Bill has a combined background in psychotherapy and technology sales.  Bill's primary focus is on interpreting the results of behavioral and sales aptitude assessment instruments, including Myers Briggs, DISC, PIAV, and TriMetrix.  Bill has been working with the assessment instruments since 1995 and has been working with Svenneby Corporation since 2004.

Aimee Svenneby

Business Developer

Aimee's background is a combination of politics, sales and business development.  Aimee has been influential in the sales and marketing efforts of Svenneby Corporation from the start and has held an active role since 2002.  Aimee's focus is sales, marketing, and business development.

Small team.  Big Impact.

Svenneby Corporation is a sales training company... sort of.  Most of the training that we deliver is not delivered to sales teams.  Typically we focus on training consultants, engineers, managers and executives how to sell.  We help individuals and companies of all sizes develop or improve their core competency in sales - both inside and outside of their sales department.  While we work with a broad range of industries, most of our clients are technology, software, manufacturing and professional services companies. 

Our core strengths are engaging people outside of the sales department in the selling function, helping companies to function wholly as a selling team, and facilitating live, dynamic, virtual sales training that includes role-play, candid interaction and sales environment immersion for participants located anywhere in the world.

Our services include:

  • Custom "sales skills" training programs for corporations of all sizes
  • Open-enrollment workshops conducted virtually (live interactive web based) for individual participants or small groups
  • Sales skills mentoring and coaching for individuals
  • Public speaking at corporate meetings and key events
  • Performance and behavioral assessments for individuals and teams (DISC, Values, TriMetrix)
  • Consulting services related to hiring, corporate sales culture development, and team development

All of our training courses can be presented as live in-person events or live interactive web-based virtual classroom events.

Our work is based upon a training framework called RELATE Selling. Every engagement is customized to fit the client's industry and their targeted, measurable outcomes.

Can we help you?  Find out...