You hired 2 promising college graduates and moved that super tech rep into sales... and they need some training.

Good resume, good track record, they seem to know how to sell - but you can't afford to have them stumble.

Features & Benefits... Speeds & Feeds... Everybody is using the same buzz words.  The only surefire differentiation is to drop the price below everyone else.  Is there a better way?

New partnership, new product, new market opportunity.  But your people have never sold anything that looks quite like this, and they don't know where to start.

National or global technical/product oriented VAR/Reseller channel, stiff competition, challenging market... and a limited budget for taking their sales skills to the next level. 

They are onsite with the customer day after day, the customer hangs on every word they say, but they won't suggest a bottle of water to someone dying of thirst.  How do you get the professional services team to leverage their "Trusted Advisor" status and sell more of your products/services?

Everyone Sells.   However, not everyone has had the benefit of lots of practice.   Prospects and customers are not very forgiving of managers and executives learning the subtleties of sales on the job.  A quick primer on the topic can do a world of good. 

Your sales meeting is next month.  You need unscripted candor around the real problems your team is facing right now.  You need a results and outcomes orientation - not just a speech.   You want this meeting to be the benchmark by which future meetings are judged.